SmartAsset’s only financial and legal advisors, Moelis & Company LLC and Cooley LLP, respectively. SmartAsset now has 202 full-time workers, but it expects to increase that number by over 75% in 2021. Lately, Forbes named SmartAsset among the “America’s Best Startup Employers in 2020” and Wealth & Finance International named it the “2021 Best Financial Planning Technology Company in New York.” SmartAsset was also named a Y Combinator “Top 100 Company” and a Webby honoree in the classification “Websites and Mobile Sites: Financial Services/Banking.” The startup helps advisers to expand their businesses while also assisting millions of consumers in making smarter financial decisions, according to Mark Johnson, Partner at TTV Capital. It will also keep rapidly expanding its workforce to support the company’s explosive expansion. The firm will achieve this by making investments in new product lines, technological infrastructure, and data collaborations. SmartAsset intends to utilize the funds to enhance the user and match experiences for clients and financial advisers. With this extra funding, we will increase our capacity to link customers with financial advisers across the United States and make more efforts to create the finest personal finance resource on the web. The founder and CEO of SmartAsset, Michael Carvin, stated that the company’s goal is to assist consumers in receiving better financial guidance. Additionally, the wealth management referral portal SmartAdvisor currently produces $1.5 billion in new, closed assets under management (AUM) each month from financial advisers and companies. With its specialized tools, individualized calculators, and personal financial information, SmartAsset touches more than 100 million individuals each month. The company’s alliance with LPL Financial, its one-millionth customer or advisor pairing on its SmartAdvisor system, a robust Live Connections deployment, and senior leadership have all occurred since the funding. The company secured a 110 million investment in a Series D round led by TTV Capital that takes SmartAsset’s valuation to more than 1 billion. SmartAsset has increased revenue ten times since funding its Series C in June 2018 and is approaching $100 million in annual recurring income (ARR). SmartAsset, a fintech that helps individuals connect with qualified financial advisors and improve their overall financial health, announced a major fundraising this week. TTV Capital served as the round’s lead investor. In addition to TTV Capital, other investors in the fundraising round included Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures. The company, founded in 2012, now handles over 100M customer interactions per month, is responsible for originating $1.5B in new assets under management for advisors per month, and is nearing $100M in ARR.SmartAsset, the leading online platform for linking clients with financial advisers, revealed the completion of a $110 million Series D investment, valuing the business at over $1 billion. By using content as a driver of interest, SmartAsset can connect interested individuals with advisors that will meet their investment goals, preferences, and criterion. SmartAsset is a personal finance content engine that distributes content, tools, and calculators related to common, everyday financial issues as well as a customer acquisition platform for the personal finance advisory industry. In either case, it's likely these people interacted with this NYC startup without even knowing it. Many also established relationships with professional financial advisors. With the internet, many of these individuals chose to go the self-directed route. Source: AlleyWatch SmartAsset: SmartAsset Raises $110M to Modernize Personal Finance and Drive Leads for Financial Advisors The importance of managing personal finances came to the forefront during the pandemic as individuals sought to buffer themselves against the effects of COVID and the economy.
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